“Tweet a Brew! “ The next step in social media marketing?!

In today's fast paced world, simple ideas are most effective. And social media today has the potential to present these very ideas with a "fancy twist" and draw attention.

One such idea I came across while blogging was "Tweet-a-coffee" by Starbucks. The coffee giant has teamed up with Twitter to launch the Tweet-A-Coffee campaign. This allows people to send a $5 Starbucks gift card to anyone in the US via Twitter. It’s a really simple idea, users just need to link their Starbucks and Twitter account and mention @tweetacoffee to send the gift card to a friend, family, follower, or anyone for that matter. They can even include a message to let them know that their next Starbucks is on them. 

Catch a glimpse of the concept in the video above! 

This concept can catch on like wildfire considering our voyeuristic traits. I mean we all thoroughly enjoy publicly acknowledging what makes us happy/sad ("the Happiness is..." page on Facebook can second that: The Happy Page : Facebook) Displaying ones affection on Social Media isn't new and these virtual gifts can help garner a lot of attention and hence can prove to be an amazing marketing campaign.

The company can keep a tab on their target customers by analyzing their sales through such campaigns using Big Data Analysis. Tools like Gephi ( which I recently learned to use in our social media & web analytics course) can be employed to understand the reach of this campaign.

So to sum up! A simple concept with an amazing potential. How many more campaigns like the one mentioned can you think of?